U.S. government plans to ban flavours used in e-cigarettes

Surprise White House announcement could remake the multibillion-dollar vaping industry

U.S. President Donald Trump and Health and Human Services Secretary Alex Azar talk to the media in the Oval Office, Wednesday, Sept. 11, 2019, at the White House in Washington. (AP Photo/Evan Vucci)

The federal government will act to ban thousands of flavours used in e-cigarettes, President Donald Trump said Wednesday, responding to a recent surge in underage vaping that has alarmed parents, politicians and health authorities nationwide.

The surprise White House announcement could remake the multibillion-dollar vaping industry, which has been driven by sales of flavoured nicotine formulas such as “grape slushie” and “strawberry cotton candy.”

The Food and Drug Administration will develop guidelines to remove from the market all e-cigarette flavours except tobacco, Health and Human Services Secretary Alex Azar told reporters during an Oval Office appearance with the president, first lady Melania Trump and the acting FDA commissioner, Ned Sharpless.

READ MORE: Canadian officials monitor reports of vaping-linked illnesses in the U.S.

Trump, whose son Barron is 13 years old, said vaping has become such a problem that he wants parents to be aware of what’s happening. “We can’t allow people to get sick and we can’t have our youth be so affected,” he said.

Melania Trump recently tweeted her concerns over the combination of children and vaping, and at the meeting, the president said, “I mean, she’s got a son — together — that is a beautiful, young man, and she feels very, very strongly about it.”

Trump’s first public comments on vaping come as health authorities investigate hundreds of breathing illnesses reported in people who have used e-cigarettes and other vaping devices.

No single device, ingredient or additive has been identified, though many cases involve marijuana vaping.

The restrictions announced by Trump officials would only apply to nicotine vaping products, which are regulated by the FDA.

The FDA has had the authority to ban vaping flavours since 2016, but has previously resisted calls to take that step. Agency officials instead said they were studying if flavours could help smokers quit traditional cigarettes.

But parents, teachers and health advocates have increasingly called for a crackdown on flavours , arguing that they are overwhelmingly to blame for the explosion in underage vaping by U.S. teens, particularly with small, discrete devices such as Juul’s.

“It has taken far too long to stop Juul and other e-cigarettes companies from targeting our nation’s kids with sweet-flavoured, nicotine-loaded products,” said Matthew Myers, of the Campaign for Tobacco-Free Kids, in a statement.

Federal law prohibits e-cigarette and all other tobacco sales to those under 18.

But federal health officials said Wednesday that preliminary data shows more than 1 in 4 high school students reported vaping this year, compared with 1 in 5 students in 2018. Federal health officials have called the trend an “epidemic,” and they fear teenagers who vape will eventually start smoking.

More than 80 per cent of underage teens who use e-cigarettes say they picked their product because it “comes in flavours that I like,” according to government surveys.

A ban on flavours would be a huge blow to companies like San Francisco-based Juul, which sells mint, fruit and dessert flavoured-nicotine pods.

READ MORE: Juul opens first store in Canada amid outcry about rise of teen vaping

Juul and others have argued that their products are intended to help adult smokers wean themselves off traditional paper-and-tobacco cigarettes.

But a Juul spokesman said in a statement that the company “strongly” agreed with the need for “aggressive action” on flavours.

“We will fully comply with the final FDA policy when effective,” he stated.

The Vapor Technology Association said in a statement the flavour ban would force smokers “to choose between smoking again … or finding what they want and need on the black market.” The group represents vaping manufacturers, retailers and distributors.

Some health experts have seen vaping as offering an “off ramp” for smokers, but the proposed ban casts enormous uncertainty over those hopes.

A 2009 law banned all flavours from traditional cigarettes except menthol. But that law did not apply to e-cigarettes, which were then a tiny segment of the tobacco market.

“We simply have to remove these attractive flavoured products from the marketplace until they can secure FDA approval, if they can,” Azar said.

Azar said flavoured products could apply for FDA permission to reenter the market. But under agency standards, only products that represent a net benefit to the public health can win FDA clearance.

Azar said the administration would allow tobacco-flavoured e-cigarettes to remain available as an option for adult smokers until May 2020, before undergoing their own mandatory FDA review. But he said that if children begin using those products, “we will take enforcement action there also.”

It will take several weeks to develop the flavour restrictions. Azar said the policy could be implemented as soon as 30 days after it is finalized.

Significantly, the Trump plan is expected to bar menthol and mint vaping flavours. FDA officials have previously exempted those products from any sales restrictions because they were thought to be useful to adult smokers. Anti-vaping advocates criticized that decision, pointing to survey data showing more than half of teens who vape use mint and menthol.

“Finally, the FDA is doing its job,” said Sen. Dick Durbin, D-Ill., who has prodded the agency for months to take action on flavours.

Scott Gottlieb, who stepped down as FDA commissioner in April, said in a tweet that Juul bore particular responsibility for forcing the administration’s hand.

“Unfortunately the entire category of e-cigs was put at risk largely as a result of the youth abuse of mostly one manufacturer’s products,” Gottlieb said.

Wednesday’s announcement came despite months of aggressive lobbying by Juul, which spent $1.9 million in the first half of the year to try and sway the White House, Congress and the FDA.

READ MORE: B.C. MLA wants to ban sale of flavoured nicotine juice to stop teens from vaping

Several former White House officials, including communications aide Josh Raffel, and Johnny DeStefano, who served as counsellor to Trump, have gone on to work for Juul.

A few local governments, including San Francisco, have passed bans on flavoured tobacco. And this month Michigan moved to become the first state to ban flavoured electronic cigarettes.

E-cigarettes have been on the U.S. market for more than a decade. But FDA officials have repeatedly delayed enforcing regulations on them, referencing industry fears that regulation could wipe out thousands of small companies.

Most experts agree the aerosol from e-cigarettes is less harmful than cigarette smoke since it doesn’t contain most of the cancer-causing byproducts of burning tobacco. E-cigarettes generally heat liquid containing nicotine. But there is virtually no research on the long-term effects of vaping.

___

Associated Press writers Darlene Superville and Jill Colvin contributed to this report.

___

Matthew Perrone, The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

UPDATE: Highway 51 reopens briefly

All-wheel drive vehicles are permitted from 10 a.m. to 4 p.m. Tuesday

Terrace RCMP investigating suspicious death of a man in Thornhill

Kamloops resident was found unresponsive early Sunday morning, died hours later

Freezing rain warning issued for central Interior Remembrance Day

Highway alerts in place for Begbie Summitt and Pine Pass

BCTF rejects mediator’s recommendations for settlement

Negotiations between B.C. teachers and the province will continue

Major changes for Radley Park ahead of new camping season

More campsites, limited booking period and online booking system

‘We love you, Alex!’: Trebek gets choked up by ‘Jeopardy!’ contestant’s answer

The emotional moment came in Monday’s episode when Trebek read Dhruv Gaur’s final answer

Petition to ‘bring back Don Cherry’ goes viral after immigrant poppy rant

Cherry was fired from his co-hosting role for the Coach’s Corner segment on Nov. 11.

B.C.’s high gasoline prices still a mystery, Premier John Horgan says

NDP plans legislation this month, seeks action from Justin Trudeau

Group walking on thin ice at B.C. lake sparks warning from RCMP

At least seven people were spotted on Joffre Lakes, although the ice is not thick enough to be walked on

VIDEO: Don Cherry says he was fired, not sorry for ‘Coach’s Corner’ poppy rant

Cherry denies he was singling out visible minorities with his comments

B.C. teacher suspended for incessantly messaging student, writing friendship letter

Female teacher pursued Grade 12 student for friendship even after being rebuked

Disney Plus streaming service hits Canada with tech hurdles

Service costs $8.99 per month, or $89.99 per year, in Canada

Trudeau’s opponents: One gives him an earful, another seeks common ground

PM meets with Conservative leader Andrew Scheer and Saskatchewan Premier Scott Moe

Rona’s ‘truly Canadian’ ads are inaccurate, watchdog says

Ads Standards points out U.S.-based Lowe’s acquired Rona in 2016

Most Read