FILE - This Oct. 26, 2016 file photo shows a Twitter sign outside of the company’s headquarters in San Francisco. A new study published Thursday, March 8, 2018, in the journal Science shows that false information on the social media network travels six times faster than the truth and reaches far more people. (AP Photo/Jeff Chiu), File

Twitter joins Facebook in creating registry for online political ads

The social media giant will ban political advertisements during the two-month run-up to the official campaign

Twitter is creating a registry of all online political ads posted on its platform during this fall’s federal election campaign.

But the social media giant will ban political advertisements during the two-month run-up to the official campaign, known as the pre-writ period, that starts June 30.

READ MORE: New tool launched to shine light on ethnic media coverage of election issues

Twitter Canada announced its ad-transparency policy this morning, several weeks after being called out by Democratic Institutions Minister Karina Gould for not committing to help ensure the integrity of the federal electoral process.

A new law requires platforms to keep a publicly accessible registry of political ads during both the pre-writ and writ periods, where Canadians can easily find out who is posting online ads.

Facebook rolled out its own ad-transparency policy two weeks ago and, starting this week, is systematically detecting and reviewing ads on social issues, elections and politics in Canada, and requiring that they include a “paid for by” disclosure.

Google has decided to ban political ads on its platform altogether rather than try to set up a registry, which it argued would be technologically difficult to develop in the limited time available before the campaign.

Twitter is taking a middle road between the two other tech titans, banning ads during the pre-writ period as it fine-tunes its transparency tool in time for the start of the official campaign period in September.

Earlier this month, Gould scolded Twitter for failing say whether it would comply with the law on ad transparency and for not signing onto a “declaration of electoral integrity.” That commits Internet companies to work with the government to help prevent malicious foreign or domestic actors from using social media to peddle disinformation, exacerbate societal divisions and undermine trust in the electoral process. Facebook, Google and Microsoft have signed on.

“We haven’t heard from Twitter on the declaration. We haven’t heard from Twitter in terms of what they’re planning on doing for the upcoming election,” Gould said.

“I think it’s important for Canadians to be aware that Twitter has essentially decided not to take responsibility for these activities, that Twitter is not committing to what they’ll do here in Canada.”

Michele Austin, head of government public policy at Twitter Canada, said the company has an “excellent working relationship” with Gould’s department, Elections Canada, the commissioner of elections and cybersecurity authorities.

“Minister Gould is asking the right questions for Canadians, she’s expressing concerns which we’re happy to meet,” Austin said in an interview. “So I welcome those questions and welcome the criticism but also would like to continue to work together with them and make sure that she takes the time to experience the efforts that we’ve taken.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Wet’suwet’en clan launches civil lawsuit against Coastal GasLink

Gidimt’en seeking damages and costs over destruction of logging road encampment and gate

RCMP searching for missing Lax Kw’alaams resident

Public urged to help in search for 42-year-old Lawrence Maitland

Pacific Northern Gas moves to reinstate full capacity and expand pipeline

Increased supply and demand could mean lower rates for North Coast customers, PNG says

CN train derailment cleared between Terrace and Prince Rupert

The CN mainline is now open, following a train derailment mid-way between… Continue reading

Kitimat’s BC Hydro substation receives a massive upgrade

It will cost $82 million to ensure that LNG Canada has enough… Continue reading

VIDEO: Missing teens named as suspects in three northern B.C. killings

Kam McLeod and Bryer Schmegelsky are wanted in the deaths of Lucas Fowler, Chynna Deese, unknown man

B.C. teacher suspended for professional misconduct

Grade 8 shop teacher admits to use of vulgar language and profanities toward students

Northern B.C. double homicide, suspicious death: A timeline of what we know

Two teens from Port Alberni are now wanted Canada-wide in connection to the three deaths

B.C. wine industry legend Harry McWatters dies

Among his accomplishments, McWatters founded the province’s first estate winery, Sumac Ridge Estate

Provincial health body refuses to release full findings of cancer triage system audit

Information and Privacy Commissioner asked to review redactions

Southern resident killer whale died of blunt trauma, likely from ship

J34 was found more than two years ago near Sechelt, but the necropsy findings have now been released

B.C. rail crossing death highlights risks for people in wheelchairs: watchdog

Transportation Safety Board points to ‘persistent risks faced by persons using assistive devices’

B.C. teens wanted in double homicide, suspicious death spotted in Manitoba

Kam McLeod and Bryer Schmegelsky were thought to have been seen in the Gillam area

Memorial bench painted by Vancouver woman to stay in park for now

Park board to look at options for artistic enhancements on commemorative benches

Most Read