Privacy watchdogs say B.C.-based firm broke rules for political ads on Facebook

AggregateIQ provides election-related software and political advertising

An investigation by two Canadian privacy commissioners found that a Victoria-based firm broke privacy laws when it used and disclosed personal information in the province, the United States and the United Kingdom.

A joint report by the federal and B.C. privacy commissioners says AggregateIQ failed to ensure appropriate consent for its use and disclosure of the personal information of voters.

AggregateIQ provides election-related software and political advertising.

It has been linked to Cambridge Analytica, a now bankrupt company accused of improperly helping to crunch data for Donald Trump’s presidential campaign in the United States.

Federal privacy commissioner Daniel Therrien and B.C. commissioner Michael McEvoy found the company leveraged a Facebook audience feature that allowed advertisers to target certain users for political advertising.

READ MORE: B.C., federal privacy watchdogs to probe possible privacy breaches at Aggregate IQ, Facebook

Their joint report says AggregateIQ did not appropriately verify consent and individuals wouldn’t have expected their personal information to be disclosed to Facebook or that it would have been used for the purpose of political advertising.

The commissioners recommend, and AggregateIQ agreed, to implement measures to ensure it obtains valid consent in the future and that it delete all personal information that is no longer needed for legal or business purposes.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Tough year ahead for the aluminium industry

U.S. market is still Canada’s most important

Kitselas receive $1.2M boost for apprenticeship development program, open to Tsimshian and Haisla Nations

Melanie Mark, Minister of Advanced Education announces $7.5M for six Indigenous training programs

PHOTOS: Heavy snowfall breaks window, causing avalanche into Northern Sentinel office

It was a chaotic start to the week for the Kitimat Northern Sentinel

B.C. premier talks forestry, service needs with handful of northern mayors in Prince George

Prince George meeting completes premier’s tour of Kitimat, Terrace, Fort St. James and Quesnel

Indigenous LNG supporters chide human rights advocates over pipeline comments

Coastal GasLink has signed agreements with 20 elected First Nation councils along the pipeline’s 670-kilometre path

Officials reaching out to those in contact with Canada’s first coronavirus patient

The illness has sickened at least 1,975 people and killed 56 in China

Canada’s basketball community mourns Kobe Bryant after helicopter crash

Bryant was an 18-time NBA all-star who won five championships

‘Devastated’: Fans, celebrities remember Kobe Bryant after his death

Bryant played all of his 20-year career with the NBA with the Los Angeles Lakers

Kobe Bryant, daughter killed in California helicopter crash

Bryant entered the NBA draft straight out of high school in 1996

Investigation launched after six dead puppies dumped in Richmond hotel parking lot

RAPS reminds people they can always give up puppies they can’t take care of

Canadian Lunar New Year celebrations dampened by coronavirus worries

But Health Minister Patty Hajdu said today that the risk of infection is low

B.C. VIEWS: New coronavirus outbreak an important reminder

Walking the line between cautious and alarmist

Risk of coronavirus low in B.C. as first case emerges in Toronto: officials

There have been no confirmed cases of the virus in B.C.

Most Read