Dan and Lise-Anne Serafini are seen at GG’s Waterfront in Hollywood, Fla., in an undated handout photo. In Florida, a part of the country that has come to embrace Canada’s seasonal visitors as family, the health risks and cross-border travel restrictions are sure to amplify the pain of the coming winter season. THE CANADIAN PRESS/HO-GG’s Waterfront, *MANDATORY CREDIT*

Dan and Lise-Anne Serafini are seen at GG’s Waterfront in Hollywood, Fla., in an undated handout photo. In Florida, a part of the country that has come to embrace Canada’s seasonal visitors as family, the health risks and cross-border travel restrictions are sure to amplify the pain of the coming winter season. THE CANADIAN PRESS/HO-GG’s Waterfront, *MANDATORY CREDIT*

Canadian entrepreneurs in south Florida lament loss of snowbirds, eye 2021 homecoming

In March, when the pandemic first hit, ‘everybody just left, and they haven’t come back’

Each spring, near a south Florida seaside strip known as the Broadwalk, the grateful retailers and restaurateurs of Hollywood Beach gather for a two-day celebration of all things Canada.

“Canadafest” has played out for nearly 40 years in the heart of a uniquely Canadian diaspora south of Fort Lauderdale, a way of saying thank you to the roughly 1.2 million people from north of the border who visit the state annually.

The 2021 Canadafest was to be the biggest ever, said Denise Dumont, the editor-in-chief of Le Soleil de la Floride, the French-language community newspaper that helps organize the event.

COVID-19, of course, had other plans.

“The 2021 edition has been cancelled, for obvious reasons,” Dumont said. ”We hope that later on, we’re going to be able to continue the tradition.”

It’s just one illustration of the looming “dark winter” the pandemic has wrought in the United States, where the number of single-day deaths and new infections have blown past earlier peaks established in the spring.

And in a part of the country that has come to embrace Canada’s seasonal visitors as family, the health risks and cross-border travel restrictions are sure to amplify the pain.

“It’s going to be a tough, tough season,” said Dan Serafini, a veteran Hollywood restaurateur who has been a fixture in the area since migrating from Sudbury, Ont., with his wife Lise-Anne in 1984.

The Serafinis, whose first restaurant became the original East Side Mario’s, have operated GG’s Waterfront Bar and Grill in Hollywood for a decade. Their latest venture, a casual eatery they’ve rechristened Tiki Tiki, is run by their son, Alex.

Receipts for November are already trending about 30 per cent lower than previous years, Serafini said — a figure that reflects both a decline in Canadian traffic and a modest increase in the number of visiting Americans.

In a typical year, roughly 500,000 Canadians — many of them from Quebec — spend the winter in Florida, said Evan Rachkovsky, a spokesman for the Canadian Snowbird Association. Many gravitate to Hollywood, and have done since the 1920s, when labourers from Canada helped founder Joseph Young build the city from scratch.

Their ranks are expected to plunge 70 per cent this season, Rachkovsky said, to say nothing of the likely impact on short-term visits. Together, snowbirds and short-termers typically spend more than US$6 billion in the state each year.

“I’ll tell you, we love those Canadians,” Serafini said.

“When they come, they spend, and they really help the local economy here. And they’re entrenched in this community — they’ve been here for years and years, have settled here to some degree, and this is their home away from home.”

Not this year.

Debra Case, who has owned and operated the Ocean Alley Restaurant and Beach Bar with husband Terry for the last 20 years, said business is down by half compared with 2019, despite a very strong first three months of the year.

In March, when the pandemic first hit, “everybody just left, and they haven’t come back,” Case said.

“Even though we are allowed 50 per cent seating in our businesses, still today, we have nearly zero Canadian traffic. So you can imagine how that has impacted us.”

Florida has the third-highest total COVID-19 caseload of all 50 U.S. states — more than a million as of Friday morning — and added nearly 11,000 new cases Thursday.

Visit Florida, the state’s official tourism marketing agency, said preliminary figures show a 98.8 per cent decline in Canadian visits during July, August and September compared with the same period a year ago.

And it’s not just Hollywood: Florida-bound snowbirds and tourists also tend to flock to the Gulf Coast beaches in the Tampa area.

“You can definitely tell that the Canadians aren’t here like they’d normally be — and travellers in general, for that matter,” said Joseph Guggino, an attorney and real estate investor whose latest venture, Forbici Modern Italian, opened there in 2019.

“Imagine opening a restaurant and then less than a year later getting hit with COVID,” Guggino said. “It’s been an unbelievable experience, but a learning experience and a valuable experience as well.”

In Canada’s absence, some Americans are filling the breach, said Michael Falsetto, a real estate and hospitality entrepreneur from Ottawa who moved to the Miami area in 2003.

“I’m seeing a big change this year in international and Canadian visitors coming this winter, and the slack seems to be picked up by all the northeasterners that are trying to come down here,” Falsetto said.

Canadians have been calling in droves to either sell or rent out their seasonal properties, but there has so far been no shortage of renters and buyers from places like New York, Chicago and Pennsylvania.

“They’re saying, ‘Look, I can work from anywhere. Why the hell do I have to work from New York in the winter, with everything being closed, when I can be in Florida?’”

Falsetto’s cousin Marc, whose Handcrafted Hospitality group includes Fort Lauderdale fixtures like Tacocraft and Henry’s Sandwich Station, cited another silver lining: locals have stayed put.

“The people that live here usually leave all summer long,” he said. “August and September are some of the worst months ever, because nobody’s in town. But this year, nobody left.”

Provided they can survive 2020, businesses are crossing their fingers for a season to remember next year, given the amount of pent-up demand that Canadians and Americans alike will be keen to burn off.

Falsetto said his friends in Toronto are already making plans for cruises and other travel in the spring, while Serafini is looking forward to packing his restaurants with Canadians come next fall.

“I think the walls are gonna blow off,” Serafini said. “I think it’s going to explode if if this thing eventually gets under control.”

James McCarten, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirus

Just Posted

The work will result in one lane alternating traffic between the hours of 8:00 a.m. and 3:30 p.m. (Black Press file)
One lane alternating traffic on Haisla Bridge in Kitimat

Crews will be conducting work between Monday, May 17 and Friday, May 21

Rotarians and councillors come together to celebrate the new peace dove that has been installed at Centennial Park. The dove is a visual representation of the rotary’s commitment to being a peace community. (Jacob Lubberts photo)
New aluminum dove lands in Centennial Park for rotary peace initiative in Kitimat

The dove is a visual representation of Kitimat’s commitment to being a rotary peace community

A worker at Wee Geordies Liquor Store held at knifepoint on Wednesday at 3:30 p.m. A female entered the store and grabbed a bottle of liquor and produced a knife and demanded money. She was not located. (Wee Geordies video surveillance screenshot)
VIDEO: Two stores robbed on the same day in Kitimat

The first incident was at 5:45 a.m. and the second incident occurred 3:30 p.m.

McElhanney worked with the builder, LHLP, to develop a fishway in a highly constrained and fluctuating waterway. (McElhanney file photo)
McElhanney win natural resources and habitat award for the Anderson Creek Fishway

Local team used design elements to minimize the environmental impact of the LNG Canada construction

The community food share garden that was located in Mountainview Square between Pet Valu and BC Liquor store has been relocated to the Cornerstone garden between No frills and the lower mall access. (Jacob Lubberts photo)
Kitimat Food Share Garden getting set up for the season

The District of Kitimat has also contributed $30,600 in 2021 to the TSWA’s Food Share program

An avalanche near Highway 1 in Glacier National Park. Avalanche Canada will benefit from a $10 million grant from the B.C. government. (Photo by Parks Canada)
Avalanche Canada receives $10-million grant from B.C. government

Long sought-after funds to bolster organization’s important work

Sicamous RCMP Sgt. Murray McNeil and Cpl. Wade Fisher present seven-year-old Cody Krabbendam of Ranchero with an award for bravery on July 22, 2020. (Contributed)
7-year old Shuswap boy receives medal of bravery for rescuing child at beach

Last summer Cody Krabbendam jumped into the lake to save another boy from drowning

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry update the province’s COVID-19 vaccine program, May 10, 2021. (B.C. government)
B.C.’s COVID-19 infection rate stays below 500 a day over weekend

14 more deaths, down to 350 in hospital as of Monday

Royal Bay Secondary School’s rainbow crosswalk was vandalized shortly after being painted but by Monday, coincidentally the International Day Against Homophobia, Transphobia and Biphobia, the crosswalk had been cleaned up and students had surrounded it with chalk messages of support and celebration. (Zoe Ducklow/News Staff)
B.C. high’s school’s pride crosswalk restored following ‘hateful’ graffiti attack

Hate terms, racial slur, phallic images spray-painted at Greater Victoria high school

Terrance Mack would have celebrated his 34th birthday on May 13, 2021. Mack’s family has identified him as the victim of a homicide in an apartment on Third Avenue in Port Alberni sometime in April. (SUBMITTED PHOTO)
Family identifies Ucluelet man as victim of Vancouver Island homicide

Terrance Mack being remembered as ‘kind, gentle’ man

Vancouver Canucks’ Jake Virtanen (18) and Calgary Flames’ Josh Leivo, front right, vie for the puck as goalie Jacob Markstrom, back left, watches during the first period of an NHL hockey game in Vancouver, on Saturday, February 13, 2021. THE CANADIAN PRESS/Darryl Dyck
Vancouver Canucks forward Jake Virtanen sued over alleged sexual assault

Statement of claim says the woman, identified only by her initials, suffered physical and emotional damages

An avalanche near Highway 1 in Glacier National Park. Avalanche Canada will benefit from a $10 million grant from the B.C. government. (Photo by Parks Canada)
Avalanche Canada receives $10-million grant from B.C. government

Long sought-after funds to bolster organization’s important work

Daily confirmed COVID-19 cases reported to B.C. public health, seven-day rolling average in white, to May 12, 2021. (B.C. Centre for Disease Control)
B.C. preparing ‘Restart 2.0’ from COVID-19 as June approaches

Daily infections fall below 500 Friday, down to 387 in hospital

(Kamloops This Week)
Puppy’s home in question as BC Supreme Court considers canine clash

Justice Joel Groves granted an injunction prohibiting the sale or transfer of the dog

Most Read