A call has gone out to the Kitimat community for characters and stories to be featured in a short documentary about motorcycle travel through the region. The project is part of the Route 16 initiative, a long-running campaign to boost motorcycle tourism along the Highway 16 corridor between Valemount and Prince Rupert.
The Route 16 initiative launched in 2017 with funding from Destination BC and contributions from a network of northern B.C. tourism organizations and local governments.
These municipal and regional partners contribute financially to the project, making this a publicly funded tourism initiative aimed at positioning Highway 16 as a destination route for motorcyclists. Kitimat joined the co-op last year with a $5,000 annual contribution.
Kitimat’s recent participation means the next short documentary under the Route 16 banner will focus on the area, with production scheduled to take place later this year.
Jason Hamborg, a producer with Prince George-based 6ix Sigma Productions, said the team is currently exploring story options and wants to connect with locals who have compelling experiences tied to motorcycles and the region.
Each year, Route 16 shifts its focus to a new community, highlighting stories and locations that reflect the area’s appeal to touring riders. The early production stage involves open conversations with potential subjects to gather input, scout locations, and build excitement locally.
“What we’ve learned over the years is that it really helps to have a character who understands the vision,” Hamborg said. “We’re hoping to meet people who are open to exploring their story in a way that takes the audience on more of a journey than just, ‘I like motorcycles.’”
He pointed to a previous film featuring Steve Milo of Prince Rupert, whose story became a strong community piece, despite his more casual relationship with riding. His openness and deep ties to the region made him an ideal subject.
The Route 16 project has evolved since its early days, growing from a practical mapping and awareness campaign into a more cinematic storytelling effort. Hamborg said recent productions have allowed the team to capture more nuanced and emotionally resonant narratives, all while supporting tourism-driven economic development.
Community members in Kitimat who have suggestions for stories or people to feature are encouraged to reach out to the production team through Facebook or by emailing casting@6ixSigma.ca.
