Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

“Pour It Forward” campaign ad will raise money for clean water

Sarah Jessica Parker and Jeff Bridges are bringing a couple of famed characters back to life for a charity in a new Super Bowl commercial.

Parker will reprise her “Sex and the City” Carrie Bradshaw role and Bridges will appear as “The Dude” in a Stella Artois commercial to raise money to combat water shortage. The 45-second ad launches Monday and will be televised during Super Bowl 53 on Feb. 3.

“There will be a lot of men drinking during the Super Bowl, so why not buy some beer that’ll do some good for the planet and the world,” Bridges said in an interview with The Associated Press before shooting the ad.

RELATED: Super Bowl 53 — What you need to know to be game-day ready

The “Pour It Forward” campaign is an initiative between the beer brand and Water.org, co-founded by actor Matt Damon. Both will donate between one to 12 months of clean water to someone in an underdeveloped country based on the amount of Stella Artois packs bought.

Bridges said there’s a “tremendous need” for the initiative, while Parker called the campaign an “important and potentially impactful effort.”

Parker starred as the fashionable Bradshaw on the hit television series “Sex in the City.” Bridges is known as the nonchalant, knit-sweater-wearing character Jeffrey “The Dude” from the cult classic film “The Big Lebowski.”

Parker said she and Bridges enjoyed having their characters meet up.

In the commercial, the two separately order the beer instead of their favourite drink and end up sitting next to each other. Bradshaw prefers a Cosmopolitan cocktail, while The Dude’s usual is a White Russian cocktail.

“I really like the way they created this world,” said Parker, who said she doesn’t expect to play Bradshaw in “Sex and the City” anytime soon. “It’s allowing this sort of a familiarity. People associate those characters without us literally playing them.”

Jonathan Landrum Jr., The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

All Native Basketball Tournament Day 5: Recap

Highlights and results from day 5 at the All Native Tournament

All Native Basketball Tournament Day 6: Preview

Look ahead to all the action scheduled for Feb. 16 at the All Native Tournament

Coastal GasLink prepares sites of construction work camps

Unist’ot’en condemn 14 ‘man camps’ housing 500-800 workers as threatening safety of women and children

TSKLH Nation sues Province over Brucejack mine revenue sharing

The Tsetsaut/Skii km Lax Ha seeks to assert rights and title in the area around Pretivm gold mine.

UPDATE: Family safe after house caught on fire in Terrace

Neighbours say they heard loud popping sounds around 9:20 p.m. on Pheasant St.

Fashion Fridays: Up your beauty game

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Trump officially declares national emergency to build border wall

President plans to siphon billions from federal military construction and counterdrug efforts

Snow turns to slush, rain as it warms up across B.C.’s south coast

Some areas are already covered by more than half a metre of snow following three separate storms

Father to be charged with first-degree murder in Amber Alert case

11-year-old Riya Rajkumar was found dead in her father’s home in Brampton, Ontario

Police track armed kidnapping across Thompson-Okanagan

RCMP allege it was a targeted crime believed to be linked to the drug trade

St. Paul’s Hospital replacement slated to open in Vancouver in 2026

Announced many times, but this time there’s money, Adrian Dix says

Fourteen ‘dream’ homes ordered evacuated as sinkholes open in Sechelt

Sinkholes throughout the subdivision have prompted the District of Sechelt to issue evacuation orders

Third measles case in Vancouver prompts letter to parents

Measles is highly contagious and spreads easily through the air

January home sales were weakest since 2015, average national price falls: CREA

CREA says the national average price for all types of residential properties sold in January was $455,000

Most Read