This Big Mac attack will make you shake your head

Talk about a Big Mac attack

Fast food giant McDonald’s has lost the ‘Big Mac’ trademark in the European Union, where regulators have ruled in favour of Ireland-based fast food Supermac’s.

Arch-rival Burger King couldn’t resist and is using a troll-type ad campaign to take a bite out of McDonald’s European marketshare.

READ ALSO: Beyond Burger back on the menu at A&W – for good

Burger King’s ads tout burgers that are ‘like a Big Mac, but actually big’, ‘burger Big Mac wished it was,’ and ‘Kind of like a Big Mac, but bigger and tastier.’

European regulators revoked McDonald’s registration of the trade mark, saying it hadn’t proven genuine use of it in the five years prior to the case being lodged in 2017.

Are Burger King’s ads in bad taste? Check out this video and make your own decision:

Like us on Facebook and follow us on Twitter

Just Posted

All Native Basketball Tournament Day 5: Recap

Highlights and results from day 5 at the All Native Tournament

All Native Basketball Tournament Day 6: Preview

Look ahead to all the action scheduled for Feb. 16 at the All Native Tournament

Coastal GasLink prepares sites of construction work camps

Unist’ot’en condemn 14 ‘man camps’ housing 500-800 workers as threatening safety of women and children

TSKLH Nation sues Province over Brucejack mine revenue sharing

The Tsetsaut/Skii km Lax Ha seeks to assert rights and title in the area around Pretivm gold mine.

UPDATE: Family safe after house caught on fire in Terrace

Neighbours say they heard loud popping sounds around 9:20 p.m. on Pheasant St.

Fashion Fridays: Up your beauty game

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Trump officially declares national emergency to build border wall

President plans to siphon billions from federal military construction and counterdrug efforts

Snow turns to slush, rain as it warms up across B.C.’s south coast

Some areas are already covered by more than half a metre of snow following three separate storms

Father to be charged with first-degree murder in Amber Alert case

11-year-old Riya Rajkumar was found dead in her father’s home in Brampton, Ontario

Police track armed kidnapping across Thompson-Okanagan

RCMP allege it was a targeted crime believed to be linked to the drug trade

St. Paul’s Hospital replacement slated to open in Vancouver in 2026

Announced many times, but this time there’s money, Adrian Dix says

Fourteen ‘dream’ homes ordered evacuated as sinkholes open in Sechelt

Sinkholes throughout the subdivision have prompted the District of Sechelt to issue evacuation orders

Third measles case in Vancouver prompts letter to parents

Measles is highly contagious and spreads easily through the air

January home sales were weakest since 2015, average national price falls: CREA

CREA says the national average price for all types of residential properties sold in January was $455,000

Most Read