A Rona store in Penticton. (Google Street View)

Rona’s ‘truly Canadian’ ads are inaccurate, watchdog says

Ads Standards points out U.S.-based Lowe’s acquired Rona in 2016

The advertising industry’s self-regulatory body says Rona Inc.’s “truly Canadian” and “proudly Canadian” store signs are inaccurate, since the company has been acquired by a U.S. firm.

Ads Standards says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.

In May 2016, North Carolina-based Lowe’s Companies Inc. acquired Rona, which was founded in 1939 in Canada.

The council and later an appeal panel decided the “truly” and “proudly” Canadian claims “conveyed an inaccurate general impression” of Rona being Canadian-owned and controlled.

The council says Rona stated it “strongly disagrees” with the conclusion.

Rona says its “entire history is rooted in Canada” and its head office is located in Boucherville, Que.

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

No injuries reported following propane leak in Terrace

Hwy 16 closed off, businesses evacuated as emergency crews responded

Coastal GasLink stresses pipeline ‘on a schedule’ as B.C. appoints liaison for Wet’suwet’en

670-kilometre pipeline is schedule to be completed by end of 2023

Tough year ahead for the aluminium industry

U.S. market is still Canada’s most important

Kitselas receive $1.2M boost for apprenticeship development program, open to Tsimshian and Haisla Nations

Melanie Mark, Minister of Advanced Education announces $7.5M for six Indigenous training programs

PHOTOS: Heavy snowfall breaks window, causing avalanche into Northern Sentinel office

It was a chaotic start to the week for the Kitimat Northern Sentinel

VIDEO: As 106 reported dead from the coronavirus outbreak, countries look to evacuate citizens

Canada is warning its residents to not go to Hubei province at all

Pregnant B.C. woman stuck in Wuhan, the epicentre of coronavirus outbreak

Woman is due to give birth in Wuhan, China unless she can get out

Taxi association asks B.C. Supreme Court to stop Uber, Lyft from operating

Petition alleges Passenger Transportation Board did not take taxis into account

Majority of Canadian boards had no female members in 2016 and 2017: StatCan

Statistics Canada says 18.1 per cent of director seats were held by women in 2017

Swapping grape varieties can help winemakers adapt to climate change: UBC study

Report says 56% of wine-grape-growing regions would be lost if global climate warms by 2 C

Alberta premier wants feds to approve Teck mine for benefit of First Nations

Kenney: ‘Surely [reconciliation] means saying yes to economic development for First Nations people’

NDP suggests easing secondary housing rules for B.C. farmland

Lana Popham proposes guest homes not just for relatives

After four sexual assaults in the same B.C. park, RCMP ask women not to walk alone

Four sexual assaults took place in Glen Park over two months

BC Place lights up in purple and yellow to honour Kobe Bryant

Kobe Bryant, his 13-year-old daughter and seven others were killed in a helicopter crash

Most Read