Dragon’s Den held auditions on Vancouver Island for its twelfth season on March 10 at the Victoria Marriott Inner Harbour. (Photo courtesy Dragon’s Den)

B.C.’s FATSO peanut butter to appear on Dragon’s Den

The Victoria company will be featured on the Sept. 27 episode of the popular show highlighting Canadian businesses

As B.C. resident Jill Van Gyn walked towards the filming room, where she and her FATSO peanut butter would stand before the Dragon’s Den judges, Van Gyn thought she was going to throw up.

“I’m always over prepared and I’m always terrified before I go in, but the moment I start to do it, it becomes super easy,” Van Gyn said of her Dragon’s Den experience.

The born-and-bred Victoria woman said she originally decided to audition for the show because she loves a good challenge.

READ MORE: Dragon’s Den looking for fire in Victoria

“I thrive in those environments, the challenge of auditions and being in front of people where the wrong word could have a huge impact. I enjoy that kind of pressure, so when I heard Dragon’s Den was coming to Victoria, I thought it would be something I wanted to do,” Van Gyn said.

After the audition, Van Gyn was then selected to fly to Toronto to film her segment. Then she only had a one-in-three shot of her episode actually being aired, making the price of flights and time away from her business a risk. But it’s paid off: FATSO peanut butter will be featured in the Sept. 27 episode.

Van Gyn began watching Dragon’s Den more after starting her own company. She’d study how other food entrepreneurs pitched their product and how they were evaluated.

“I’ve always been a big fan of Arlene Dickinson,” Van Gyn said. “She’s really been able to be a strong voice in a sea of men in business.”

While she can’t reveal what happened when she met the Dragons — despite many people asking if she got a deal — Van Gyn said she’s most looking forward to seeing FATSO become a recognized brand across Canada.

“It’s scary because there’s no way to quantify what happens after you get on a show like this. Are my sales going to go up? Is this going to sink me? I don’t know,” Van Gyn said. “These are all unknowns.”

RELATED: FATSO pulls product from company accused of ‘fat shaming’

FATSO peanut butter began in Nov. 2016, and in two short years, Van Gyn has brought it from Victoria to Vancouver, and now it’s sold as far away as P.E.I. The CEO credits the local support from her fellow Victorians as helping her achieve her success.

“We have people who have really dedicated their lives to making Victoria an amazing food city, and the fact we have people who are dedicated to buying local has really held up a lot of these companies,” she said. “The support I’ve enjoyed in Victoria has been fundamental in bringing FATSO into a national brand.”

Her appearance on Dragon’s Den will air on Sept. 27 at 7 p.m. Van Gyn will be watching herself with friends and family from a private screening (complete with FATSO snacks, of course) at the Victoria Whole Foods store.

READ MORE: Victoria Women’s Expo showcases the latest trends


Like us on Facebook and follow us on Twitter

Just Posted

Board of Education hires independent consultant to review SD82 reassignments

Review will not change recent decisions but will gather input, says board chair

Prince Rupert marine business adds second catamaran to its fleet

100-passenger Aurora was launched this year for the Rio Tinto Kemano tunnel project

Indigenous voices finally heard with final MMIWG report, says Northwest B.C. advocate

The report contains more than 200 recommendations to multiple levels of government

Terrace-area gold project shows strong promise

Juggernaut Exploration hopes this year’s drilling will follow last year’s exceptional program

New protocol will better assist victims of sexual assault

Victims of sexual assault are set to benefit from the completion of… Continue reading

PHOTOS: Elusive ‘ghost whale’ surfaces near Campbell River

Ecotourism operator captures images of the rare white orca

Victoria mom describes finding son ‘gone’ on first day of coroners inquest into overdose death

Resulting recommendations could change handling of youth records amidst the overdose crisis

Dash-cam video in trial of accused cop killer shows man with a gun

Footage is shown at trial of Oscar Arfmann, charged with killing Const. John Davidson of Abbotsford

Suicide confirmed in case of B.C. father who’d been missing for months

2018 disappearance sparked massive search for Ben Kilmer

Eight U.S. senators write to John Horgan over B.C. mining pollution

The dispute stems from Teck Resources’ coal mines in B.C.’s Elk Valley

Threats charge against Surrey’s Jaspal Atwal stayed

Atwal, 64, was at centre of controversy in 2018 over his attendance at prime minister’s reception in India

Anti-vaxxer Robert F. Kennedy Jr. to speak in Surrey

He’s keynote speaker at Surrey Environment and Business Awards luncheon by Surrey Board of Trade Sept. 17

Otters devour 150 trout at Kootenay hatchery

The hatchery has lost close to 150 fish in the past several months

B.C. church’s Pride flag defaced for second time in 12 days

Delta’s Ladner United Church says it will continue to fly the flag for Pride month

Most Read